Responsibility: produce compelling stories about our products that will evoke emotions and spread across the globe. You will be responsible for our cultural north star.
We all know them, the evil empires, the dinosaurs, the untouchables. Those that build walls around them to protect their monopoly. They’ve got one goal: making things better for themselves. Unfortunately, however, they seldom have a good story to share.
Then again, we all love a good story. It is…
Everyone needs a sense of belonging. Fear takes over when you don’t see yourself as part of the bigger picture.
Anxiety triggers unexpected behavior. Therefore, when friends, family, colleagues, or customers act unexpectedly, stand back and take a deep dive into their fears.
It is tough to see the positive side of events when looking down a gun barrel, even if it is only in your mind. And, there’s no…
Marketers love the idea; rocket scientists do not.
This is a real thing. Imagine, with the number of satellites and objects launched into space, a single collision between two objects could trigger a wave of crashes resulting in chaos. Each collision increases the likelihood of another. To turn the effect…