Embrace Customer Differences

Photo by Ian Taylor on Unsplash

Brian: Look, you’ve got it all wrong! You don’t need to follow me. You don’t need to follow anybody! You’ve got to think for yourselves! You’re all individuals!
Crowd: Yes! We’re all individuals!
Brian: You’re all different!
Crowd: Yes, we are all different!
Man in crowd: I’m not…
Crowd: Shhh!

- Life of Brain

Every shop believes her products of services are different. Frequently the words disruptive and innovative are (miss)used as part of the value statement. They have to; they need to stand out from the competition in their part of the universe.

The question is, are your customers just as fixated with being different? How much do they care about your product and service?

A better idea may be to treat every customer differently. Take the time to understand what makes them tick; why did they show up on your doorstep? Or even better, what their unique needs are. Maybe, just maybe, your customer will see that you care.

Bottom line: Customer that love how you make them feel will talk about you. People talking about your shop is worth much more than being different.

--

--

--

Founder, entrepreneur and introvert. Daily blogger and lover of everything agile. www.quiet-entrepreneur.com

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Brand Mascots: The History and The Impact They Have on Your Brand

Brand Mascots - What Are Mascots?

Customer Marketing Technologies Should Be Agile and Dynamic, Just Like the Customers Themselves

1 Description, 3 Benefits: see a real example of how to boost your product

8 Excellent White Label Products Ideas for Your Store

White label product

6 Life-Changing Copywriting Tips

typing on a keyboard

I will be your organic instagram marketing manager and engagement

Growth Marketing..

Hacking The Conversation Optimization Lifecycle

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Thys Cronje

Thys Cronje

Founder, entrepreneur and introvert. Daily blogger and lover of everything agile. www.quiet-entrepreneur.com

More from Medium

Kano Model : One step towards customer satisfaction

Kano Model for Product Managers

Orbis Analysis Overview

Stay ahead of the competition, with Voice of Customer

How to Measure the Effectiveness of Your Guardrails Strategy