The Kessler syndrome

Marketers love the idea; rocket scientists do not.

Photo by Vincentiu Solomon on Unsplash

This is a real thing. Imagine, with the number of satellites and objects launched into space, a single collision between two objects could trigger a wave of crashes resulting in chaos. Each collision increases the likelihood of another. To turn the effect around will take decades.

Aren’t we all hoping that our ideas will have the same effect? Spreading like there is no tomorrow. The problem is when the response becomes out of control and destroys all your hard work.

Bottom line: A much better idea is to stay in your orbit and be true to yourself. This way, you can cover a vastly more significant part of the globe.



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Thys Cronje

Founder, entrepreneur and introvert. Daily blogger and lover of everything agile.