The ultimate marketing strategy.

Photo by Andrae Ricketts on Unsplash

“Values are like lighthouses; they are signals giving us direction, meaning, and purpose” — Recruiter Journal.

And this is what marketing is about, communicating values in an overly noisy world. Remember, the attention span of your customers is short, very short. And nobody could articulate it better than Steve Jobs in his Think Different keynote speech.

Talking about the bits and pieces of your product is no way to build a brand. It will only result in a battle to the bottom. So instead, focus on the difference you want to make and not the job at hand.

Technology and trends are moving, and it is moving fast. So, yes, you can use tech-talk to get traction with those early adopters, but it will start working against you sooner or later. In the long run, people will not only love you for the things you make but, more importantly, for why you make them feel the way you do. Don’t forget; passion is contagious.

Bottom line: Focus on the difference you want to make. Very few are interested in the bits and pieces you are trying to sell.




Founder, entrepreneur and introvert. Daily blogger and lover of everything agile.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Why should you hire a sales agent?

The Evolution of a Revolutionary Brand

A Community Manager’s Guide To Success

Why You Need to Know About Consumer Behavior

Photo of a modern shopping mall with people hanging around the stores

Appreciation Gifts and What They Mean To Your Client

Parenting in the digital world: what is Mumsnet and why is it so successful?

If you rub Apple’s new cleaning cloth hard enough, a genie might appear!

FunnelVio Review: Create Unlimited Ultra-Fast Loading Profitable Funnels For Lead Generation

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Thys Cronje

Thys Cronje

Founder, entrepreneur and introvert. Daily blogger and lover of everything agile.

More from Medium

What to consider before you write this year’s marketing strategy

How Marketing Creates Value

Keeping marketing simple and achieving great results — Talk Marketing Tuesday 005 — Chuck Kile

How to build better funnels based on digital psychology (Review #6)